In a large mixing bowl, whisk together the olive oil, lemon juice and zest, minced garlic, soy sauce, honey, smoked paprika, cumin, oregano, salt, and pepper to create a marinade.
Add the chicken thighs to the bowl, ensuring they are fully coated in the marinade. Cover and refrigerate for at least 1 hour, preferably overnight for maximum flavor.
Preheat your grill or oven to 375°F (190°C).
Remove the chicken from the marinade and let excess marinade drip off. Reserve the marinade for basting.
If grilling, place the chicken thighs skin-side down on the grill for about 6-7 minutes until the skin is crispy. Flip and cook for another 6-7 minutes or until the internal temperature reaches 165°F (75°C). Baste occasionally with the reserved marinade.
If baking, place the chicken thighs skin-side up on a baking sheet and bake for 30-35 minutes, basting with the marinade halfway through, until cooked thoroughly and golden brown.
Once done, remove from heat and let rest for 5 minutes before serving.
Garnish the chicken with freshly chopped parsley and a squeeze of lemon juice if desired.
Notes
Serve with lemon wedges and a sprinkle of parsley. Pair with grilled vegetables or a fresh salad.